Internal resource center for sales and internal teams to quickly access Dockware positioning, pricing, packaging, pitching guidance, objection handling, device recommendations, and assets.
Positioning
What Dockware Is (Positioning)
Dockware is a mobile dimensioning solution that integrates with MyCarrier to capture accurate pallet dimensions at the dock – then automatically syncs that data into the shipment workflow.
Shippers can currently capture images and store in Dockware, but the ability to sync photos with MyCarrier is not yet available (coming soon)
Simple way to position it:
Digitize your freight, starting at the dock. Dockware replaces manual measuring (and expensive dimensioners) with a fast, affordable, and accurate workflow that feeds directly into MyCarrier.
Quickly capture dimensions, weight, photos, and more with Dockware — right where the product sits. No fixed station needed. Get fast and accurate pallet sizing on the go that integrates right into your MyCarrier workflow.
One-liner:
One mobile scan replaces manual measuring, reduces surprise charges, and gives every shipment built-in documentation for confidence and cost control.
Value Messaging
Why It Matters
For Shippers
Capture accurate dims in seconds, right where the product sits – no tape measures or guesswork
Reduce costly reweighs, reclasses, and billing disputes
Improve quote accuracy and shipment planning
Eliminate manual data entry with direct MyCarrier sync
Create clear shipment visibility for audits and claims with photos (Syncing photos with MyCarrier coming soon)
For Their Business
Lower freight costs driven by accurate dimensions
Faster dock operations (save ~5–10+ minutes per shipment)
Better documentation for disputes, audits, and claims
Scalable process for growing shipment volume
Acurate freight dims without expensive dimensioners
Anchor Value Statement
As LTL pricing shifts toward density-based models, inaccurate dims are one of the biggest hidden cost drivers. Dockware helps eliminate that risk at the source.
Key Differentiators
How to Sell It
Affordable alternative to dimensioners (no $10K–$30K hardware)
Built for MyCarrier workflows – not a standalone tool
Scan → sync → ship (no double entry)
Photos + dims captured together for full shipment documentation
Packaging & Pricing
Dockware Single User/Single Location
$100/month
Includes:
1 location
1 user
Positioning:
Best for smaller teams or single-location operations looking to improve accuracy without adding complexity.
Dockware Multi User/Multi Location
$175/month
Includes:
Unlimited locations
Unlimited users
Positioning:
Ideal for teams with multiple dock users who need faster throughput and shared access.
Custom Pricing
Custom Quote
Recommended For:
Customers shipping more than 200 shipments per month
Positioning:
Custom pricing is recommended at higher shipment volumes due to increased API usage and integration activity with MyCarrier.
Important Packaging Rule
Dockware is only available to paid MyCarrier customers (Starter and above)
Discount Guidance
For customers shipping 50 shipments or less per month, sales may offer 5%, 10%, or 15% off coupons for one year if absolutely necessary to help close the deal.
June Launch Guidance
For the month of June, Dockware pricing will not be publicly displayed in-app or on the marketing website. Customers also will not initially be able to purchase Dockware directly in-app as pricing and usability are tested during launch rollout.
“A lot of unexpected freight charges actually come from inaccurate dimensions at the dock.”
Tie to industry shift
“As carriers move toward density-based pricing, those small inaccuracies are getting more expensive.”
Introduce Dockware
“Dockware lets your team scan pallets in seconds using a mobile device – capturing exact dims and syncing directly into MyCarrier.”
Land the value
“It helps you avoid reweighs, reduce disputes, and speed up your shipping process – without needing expensive equipment.”
Objection Handling
“We already measure manually” → “That’s exactly where most inaccuracies happen – Dockware standardizes and speeds up that process while reducing risk.”
“We don’t want another system” → “It’s not another system – it feeds directly into your existing MyCarrier workflow.”
“We don’t have budget for dimensioners” → “That’s the point – this replaces a $10K+ investment with a simple monthly subscription.”