Dockware Pricing, Packaging, and Positioning Page

Internal resource center for sales and internal teams to quickly access Dockware positioning, pricing, packaging, pitching guidance, objection handling, device recommendations, and assets.

Positioning

What Dockware Is (Positioning)

Dockware is a mobile dimensioning solution that integrates with MyCarrier to capture accurate pallet dimensions at the dock – then automatically syncs that data into the shipment workflow.

Shippers can currently capture images and store in Dockware, but the ability to sync photos with MyCarrier is not yet available (coming soon)

Simple way to position it:

Digitize your freight, starting at the dock. Dockware replaces manual measuring (and expensive dimensioners) with a fast, affordable, and accurate workflow that feeds directly into MyCarrier.

Quickly capture dimensions, weight, photos, and more with Dockware — right where the product sits. No fixed station needed. Get fast and accurate pallet sizing on the go that integrates right into your MyCarrier workflow.

One-liner:

One mobile scan replaces manual measuring, reduces surprise charges, and gives every shipment built-in documentation for confidence and cost control.

Value Messaging

Why It Matters

For Shippers

  • Capture certified dims in seconds, right where the product sits – no tape measures or guesswork
  • Reduce costly reweighs, reclasses, and billing disputes
  • Improve quote accuracy and shipment planning
  • Eliminate manual data entry with direct MyCarrier sync
  • Create clear shipment visibility for audits and claims with photos (Syncing photos with MyCarrier coming soon)

For Their Business

  • Lower freight costs driven by accurate dimensions
  • Faster dock operations (save ~5–10+ minutes per shipment)
  • Better documentation for disputes, audits, and claims
  • Scalable process for growing shipment volume
  • Acurate freight dims without expensive dimensioners

Anchor Value Statement

As LTL pricing shifts toward density-based models, inaccurate dims are one of the biggest hidden cost drivers. Dockware helps eliminate that risk at the source.

Key Differentiators

How to Sell It

Packaging and Pricing

Dockware Single User/Single Location

$100/month

Includes:

  • 1 location
  • 1 user
  • Up to 200 shipments/mo

Positioning:

Best for smaller teams or single-location operations looking to improve accuracy without adding complexity.

Custom Pricing

Starting at $175/month

Recommended For:

  • Customers with more than 1 user and 1 location
  • And/or customers shipping more than 200 shipments per month

Positioning:

Custom pricing is recommended at higher shipment volumes due to increased API usage. Recommended monthly price is $1 per average monthly shipment count (if over 200 shipments).

Important Packaging Rule

Dockware is only available to paid MyCarrier customers (Starter and above).

Dockware is not compatible with integrations. Please exclude integrations customers.

Discount Guidance

For customers shipping 50 shipments or less per month, sales may offer 5%, 10%, or 15% off coupons for one year if absolutely necessary to help close the deal. Reach out to Skyler and he will apply the coupon code. Coupons will only be offered until July 31. Keep in mind that the discount will factor into commission.

June Launch Guidance

For the month of June, Dockware pricing will not be publicly displayed in-app or on the marketing website. Customers also will not initially be able to purchase Dockware directly in-app as pricing and usability are verified during launch rollout.

Pitching Dockware

When to Pitch Dockware (Qualification Signals)

Sales should introduce Dockware when customers:

Use Cases:

Are interested in:

How to Pitch It (Simple Talk Track)

Start with the problem

“A lot of unexpected freight charges actually come from inaccurate dimensions at the dock.”

Tie to industry shift

“As carriers move toward density-based pricing, those small inaccuracies are getting more expensive.”

Introduce Dockware

“Dockware lets your team scan pallets in seconds using a mobile device – capturing certified dims and syncing directly into MyCarrier.”

Land the value

“It helps you avoid reweighs, reduce disputes, and speed up your shipping process – without needing expensive equipment.”

Objection Handling

Cross-sell and Upsell Opportunities

Cross-Sell and Upsell Opportunities

Dockware pairs especially well with:

Positioning:

Dockware prevents issues at the dock, and MyCarrier catches anything downstream.

Internal Summary

Dockware Device Requirements and Recommendations

Platform Support

Android only. iOS support is currently in development by the Dockware team.

Top Recommended Devices

Samsung Galaxy A15

Recommended phone option based on performance, compatibility, and affordability.

View Recommended Phone

Samsung Galaxy Tablet A11

Recommended tablet option for larger-screen workflows and dock operations.

View Recommended Tablet

Minimum Device Requirements

Recommended Devices

The following devices are recommended based on a balance of performance, reliability, and cost.

Phones

  • Samsung Galaxy S23 – strong performance and fully validated in testing
  • Samsung Galaxy S23 FE – similar performance profile to S23
  • Samsung Galaxy S10 – generally compatible; Snapdragon variants recommended

Tablets

  • Lenovo Tab M11 – recommended to use 8GB RAM model for optimal performance

Summary

Purchase Process

If the customer wants to purchase Dockware

Please reach out to Skyler with the customer information and agreed upon price.

Starter customers will need an API key created for them post-purchase. Please reach out to Justin Leonardi for that key.

Pricing Lock-In

  • Annual plan: purchase price is locked in for the rest of the customer’s subscription term
  • Monthly plan: purchase price is locked in for 12 months

Coupon Requests

For customers shipping 50 shipments or less per month, sales may offer 5%, 10%, or 15% off coupons if absolutely necessary to help close the deal. Reach out to Skyler and he will apply the coupon code upon purchase.

Reminder: Discounts factor into commission.

Customer Onboarding

Post-purchase, customers will receive an automated email with device recommendations, a Quick Start Guide, and other onboarding resources.

Please also send these resources directly in case they miss the automated email.

NTEP Certification

NTEP Certification & Accuracy

Dimensional measurements are NTEP-certified legal-for-trade, meeting federal standards for billing and freight classification disputes, with a certified tolerance of ±2 inches for handling units (on each side) staged at least 2 inches apart. Dockware performs well within that threshold today, with accuracy continuously improving.

Dockware Scan is certified under the National Type Evaluation Program (NTEP) as a Multiple Dimension Measuring Device and complies with applicable requirements of Handbook 44 for commercial use.

What This Means for Customers

  • Certified for commercial freight measurement
  • Supports billing and freight classification disputes
  • Provides confidence in captured shipment dimensions
  • Eliminates reliance on manual tape measurements
  • Creates a repeatable and auditable dimensioning process

Assets

Quick access to Dockware + MyCarrier resources. Right click on links to open in a tew tab.