Increasing Scalability and Efficiency

Background

CTX Home Gyms is a leading provider of discount and refurbished gym equipment, catering both to direct-to-consumer and business-to-business markets. Known for its wide range of fitness solutions, the company ships equipment nationwide. Despite its success in the fitness equipment industry, CTX Home Gyms faced significant challenges with its shipping operations.  

Challenge

Before adopting MyCarrier, CTX Home Gyms encountered numerous logistical hurdles. Their shipping process was disjointed and chaotic, described by owner Dillon Ivey as "a mess."  

The team relied heavily on manual processes, filling out paperwork, calling carriers and brokers for rates, and coordinating shipments through cumbersome email chains and phone calls. This inefficiency led to higher shipping costs, prolonged work hours, and impaired communication with customers.  

Dillon's work-life balance suffered, as he missed quality time with his family due to late nights at the office. Additionally, any shipment loss or damage resulted in costly replacements, further damaging their bottom line and complicating customer relations. Overall, the company found itself bogged down by operational inefficiencies and mounting frustration. 

Additionally, the company lacked knowledge about the correct shipping lanes, pricing, and carrier partnership strategies, which hindered their ability to scale.

Solution

To address these issues, CTX Home Gyms turned to MyCarrier in 2023—a decision that quickly reaped rewards. The results were immediate and transformative.

Cost Savings 

CTX Home Gyms experienced a 25% reduction in freight costs, freeing up resources to reinvest in the business. These savings not only allowed Dillon to pass cost benefits to customers but also expanded their customer base.  

Streamlined Processes 

MyCarrier's platform revolutionized the company's supply chain, offering real-time rates, instant dispatch, live tracking, and comprehensive reporting. The partnership allowed CTX Home Gyms to streamline their processes, reduce paperwork, and minimize manual tasks. Improved relationships with carriers have helped the company achieve smoother shipping operations and scaled their business more effectively. 

Protection from Loss or Damage 

One of the standout features was MyCarrier's full value protection through Loadsure, which guaranteed shipments were covered affordably and claims were processed quickly. By offering 100% reimbursement for product value and transportation costs, the solution mitigated risks associated with damaged shipments and created better customer experiences. 

Comprehensive Data and Reporting 

With access to detailed shipment and carrier data, the company gained deeper insights into their shipping costs and could make more informed decisions. With enterprise-level reporting, they could forecast needs more accurately, set pricing more effectively, and efficiently plan for the acquisition of goods.  

Results

This newfound efficiency meant more personal time for Dillon and less stress for the entire staff. The workforce became more productive, with departments collaborating efficiently and focusing on strategic initiatives. The enhanced shipping experience created greater customer loyalty, thanks to lower prices, real-time tracking updates, and faster deliveries.  

Customer satisfaction soared, as did brand loyalty. Dillon leveraged the money saved on shipping to enhance the company's offerings, setting CTX Home Gyms on a path to sustainable growth. 

How They Achieved ROI

Increased from 20 to 70 orders monthly 

• $75,000 in hard cost savings in the first year

• A time savings of 40 hours per month

• $2,500 per month saved on lost or damaged shipments with Loadsure’s Full Value Protection

Conclusion

By partnering with MyCarrier, CTX Home Gyms overcame their logistical challenges and unlocked new levels of operational efficiency. The collaboration led to significant cost reductions, improved customer relations, and empowered business growth. Looking ahead, CTX Home Gyms is positioned to thrive in an increasingly competitive market, with an ongoing commitment to enhancing customer experiences and exploring further innovations in logistics. 

Ready to transform your business operations like CTX Home Gyms? Book a demo with MyCarrier today and see how our solutions can drive your success.